Toothbrushes, dental floss
The “Toothbrushes, dental floss” subcategory includes 12 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Toothbrushes, dental floss – shopping list additions
149 441in Nov '25–Oct '26
↑ 89.1% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
2/3
of 3 subcategoriesOrganic additions
73.5%
Ads 22.1% | Leaflets 4.5%1. “Toothbrushes, dental floss” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Toothbrushes, dental floss | Toothpastes | Mouthwashes |
|---|---|---|---|
| Nov '25 | 5283 | 20783 | 2405 |
| Dec '25 | 10431 | 31312 | 2730 |
| Jan '26 | 6395 | 25186 | 2704 |
| Feb '26 | 16964 | 20464 | 2759 |
| Mar '26 | 5274 | 20768 | 2478 |
| Apr '26 | 5566 | 21141 | 2225 |
| May '26 | 22358 | 20460 | 2255 |
| Jun '26 | 10856 | 34970 | 4195 |
| Jul '26 | 18439 | 55663 | 6654 |
| Aug '26 | 18318 | 54590 | 5816 |
| Sep '26 | 14838 | 51868 | 6270 |
| Oct '26 | 14719 | 54771 | 6658 |
Toothbrushes, dental floss – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Toothbrushes, dental floss – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 64 |
| Feb | 124 |
| Mar | 79 |
| Apr | 57 |
| May | 146 |
| Jun | 87 |
| Jul | 131 |
| Aug | 131 |
| Sep | 142 |
| Oct | 103 |
| Nov | 55 |
| Dec | 79 |
Toothbrushes, dental floss is growing faster than any other comparable subcategory: from November 2025 to October 2026, it was added to shopping lists in Listonic and Moja Gazetka 149,441 times, up 89.1% year over year. By number of additions, Toothbrushes, dental floss ranked second among the three subcategories in Oral hygiene. Jordan was the most-added brand over that period, with 35,142 additions, followed by Colgate and Oral B. Seasonal activity peaks in May (index 146) and bottoms out in November (index 55).
2. How do Poles plan to buy in the “Toothbrushes, dental floss” subcategory?
SourcesToothbrushes, dental floss – source mix
| Sources | Value |
|---|---|
| From leaflets | 6684 |
| From ads | 32951 |
| Organic | 109806 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Toothbrushes, dental floss | 4.47 | 22.05 | 73.48 |
| Toothpastes | 5.85 | 2.19 | 91.96 |
| Mouthwashes | 10.46 | 0.02 | 89.52 |
Toothbrushes, dental floss – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 337 | 0 | 4946 |
| Dec '25 | 425 | 4406 | 5600 |
| Jan '26 | 407 | 1 | 5987 |
| Feb '26 | 346 | 11850 | 4768 |
| Mar '26 | 410 | 2 | 4862 |
| Apr '26 | 392 | 0 | 5174 |
| May '26 | 744 | 16435 | 5179 |
| Jun '26 | 649 | 17 | 10190 |
| Jul '26 | 879 | 82 | 17478 |
| Aug '26 | 810 | 65 | 17443 |
| Sep '26 | 458 | 56 | 14324 |
| Oct '26 | 827 | 37 | 13855 |
Organic additions are the leading source, and advertising has the highest share among comparable subcategories: from November 2025 to October 2026, organic additions accounted for 73.5% of the total, advertising-driven additions for 22.1%, and leaflet-driven additions for 4.5%.
