The cakes are ready
The “The cakes are ready” subcategory includes 4 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
The cakes are ready – shopping list additions
179 181in Oct '25–Sep '26
↑ 105.7% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/2
of 2 subcategoriesOrganic additions
60.1%
Ads 27% | Leaflets 12.9%1. “The cakes are ready” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | The cakes are ready | Cupcakes, muffins, waffles |
|---|---|---|
| Oct '25 | 6731 | 2463 |
| Nov '25 | 6322 | 2753 |
| Dec '25 | 11890 | 2574 |
| Jan '26 | 8734 | 2474 |
| Feb '26 | 9591 | 2481 |
| Mar '26 | 20818 | 7109 |
| Apr '26 | 17060 | 3797 |
| May '26 | 9973 | 2440 |
| Jun '26 | 18304 | 6022 |
| Jul '26 | 26478 | 10040 |
| Aug '26 | 26140 | 7490 |
| Sep '26 | 17140 | 6357 |
The cakes are ready – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | The cakes are ready – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 68 |
| Feb | 70 |
| Mar | 122 |
| Apr | 116 |
| May | 89 |
| Jun | 107 |
| Jul | 145 |
| Aug | 145 |
| Sep | 100 |
| Oct | 59 |
| Nov | 58 |
| Dec | 123 |
The cakes are ready: 179 181 additions in the period, 105.7% YoY. Ranked 1 of 2 subcategories in the category.
2. How do Poles plan to buy in the “The cakes are ready” subcategory?
SourcesThe cakes are ready – source mix
| Sources | Value |
|---|---|
| From leaflets | 23187 |
| From ads | 48350 |
| Organic | 107644 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| The cakes are ready | 12.94 | 26.98 | 60.08 |
| Cupcakes, muffins, waffles | 6.56 | 27.05 | 66.39 |
The cakes are ready – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 25 | 4 | 6702 |
| Nov '25 | 44 | 3 | 6275 |
| Dec '25 | 56 | 10 | 11824 |
| Jan '26 | 2398 | 0 | 6336 |
| Feb '26 | 2320 | 2083 | 5188 |
| Mar '26 | 4100 | 9746 | 6972 |
| Apr '26 | 2464 | 6996 | 7600 |
| May '26 | 2100 | 2288 | 5585 |
| Jun '26 | 1810 | 7619 | 8875 |
| Jul '26 | 2250 | 10326 | 13902 |
| Aug '26 | 2209 | 9142 | 14789 |
| Sep '26 | 3411 | 133 | 13596 |
Brands from the “The cakes are ready” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Dan Cake | 2489 | 42637 | 603 |
| Słodka Kraina | 3136 | 0 | 164 |
| Balconi | 1274 | 0 | 90 |
| Favorina | 425 | 0 | 4 |
Source mix: organic 60.1%, from ads 27%, from leaflets 12.9%.
